Archive

Archive for June, 2010

Design Packaging

An example of Design Packaging

An example of Design Packaging

The first thing that customers watch of your product is the design packaging. That is the main importance of having an attracting design: it will be a focus for people. At the same time, it will provide a useful protection for your product.

As we said in another article, it´s basic to understand that this two functions work together and they also include some others (such as convenience, marketing, information transmission, between several others).

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Ecommerce informática

Example of ecommerce

Example of ecommerce

How Internet is changing our life? Ecommerce informatica is one of the answers to this question. The way we shop and buy things has become easier and faster. Ecommerce allow us to insert our product on an online platform and, in this way, get closer to the client.

It brings together the client´s wish and the electronic tools for helping customers to buy what they want. Ecommerce informatica has become a new option for leveraging a company into online levels, where the market becomes bigger.

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Product packaging design

An example of Product Packaging Design

An example of Product Packaging Design

Product packaging design is a guarantee in two ways: in one hand, it protects your product and on the other, it´s acts like the face of it for your customer. In this sense, the design must be focused in a personalized mode, according to each product. It´s like a window for your product and that is the importance that it should be given.

As part of the process of product packaging design it´s a must to understand that our main goal is to enhance the brand or product. The question should be how. By promoting this process of designing we´ll leverage them and creating a sustainable exposure to the public. Also, we´ll create a perfect link between the distributor and our client.

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Corporate identity development

As for people is important to have a name once we are born, for companies it´s vital to have a process of corporate identity development once they´re settled. At the beginning, this development consists of knowledge about the brand and creativity. The idea is to create both internal and external forms of expression that will be presented at the same time to the company and the public.

Understanding what are the strengths, weaknesses, opportunities and threats of the company can definitely help us to create a valuable corporate identity development. This should consist of some essential and consistent elements which can interact between different strategies.

An example of Corporate identity development

An example of Corporate identity development

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Advertising online promotion travel

When it comes to advertising online promotion travel it´s important to have in mind some statistics about tourism and Internet. During the last past years, both industries have reached a path to work together in a very productive way. Internet has provided a great platform for Tourism, updating its industry development.

Advertising online promotion travel can spread the word of your business to large amount of people who are looking for travel agencies’ services. Some studies have shown that 78% of travelers use the Web when they have to choose amongst future destinations, travel research and online reservations.

Advertising online promotion travel and other tourist services

Advertising online promotion travel and other tourist services

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Corporate logo star

Having a corporate logo star is one of the most important things for achieving a brand success. Clients will identified and remember our company mostly by its logo. Understanding this, we need to desing something according to our corporate identity project.

First of all, a corporate logo star needs a review about the company we´re working with. As in Journalism, the WH questions systems can work:

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Viral injection advertising

Viral injection advertising is a useful technique to develop your brand awareness. It is as such effective as any other forms of advertising strategies. The main difference is that it uses social media channels to spread the word and connect future customers with your brand or product.

Viral injection advertising is a cheaper method compared to other media forms like radio, print or television and that is why many companies use it to their marketing strategies. Apart from that, viral injection advertising, if used correctly, proportions a great amount of exposure to the market. Although it isn´t a question of just creating visibility but to be able to create a communication with our customers and make them feel like they are engaged to our product or brand.

Social media channels for viral injection advertising

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Packaging designer

It is said that when it comes to design, the most important work is to understand what the product is about in order to develop a good idea for improving value, in many ways. A packaging designer must know this more than others, as he is the one in charge of revealing future customers the powerful characteristics of the product.

A packaging designer faces a conception of the product and designs that idea for maximizing it good properties or qualities to the customers. Instead of just showing information about the product, a packaging designer creates an important sales implement.

Packaging design, an important key to sell

Packaging design, an important key to sell

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